Give The City What They Want
I'm slowly gearing up for the holidays. I will, of course, watch the Macy's Thanksgiving Day Parade and get all giddy with my wife and son when we see Santa at the end of the parade. My wife and I will get out there the day after Thanksgiving and really officially launch Christmas 2007.
The thing about the Macy's Thanksgiving Day Parade, it never made me want to shop at Macy's. Of course, growing up in the Chicagoland area going to Macy's was never an option. I also don't ever remember hearing anyone say, "I wish we had a Macy's here". When I think of Macy's three things come to mind, New York, the Thanksgiving Day Parade, and the movie, "Miracle on 34th Street".
I'm good. Macy's doesn't agree.
In Chicago we HAD Marshall Field's. To me Marshall Field's was the place I would go to to find that extra special gift. The people in the store would assist me without hesitation. They would even place my purchase in my bag on the back of my wheelchair making sure nothing was getting smashed. I always left the store with a smile, knowing my wife was going to love what I just bought her. Usually, when you got a gift for someone from Marshall Field's the people would start smiling just when they saw the box from Marshall Field's. If you were fortunate enough you got to visit the Downtown Marshall Field's store. When you walked into that store it was like stepping into a time machine back to the 40' and 50's. Christmas time was even more special. You could have lunch in the Walnut Room with a 45' Christmas Tree, see the special window displays or see Santa in a magically decorated place. That was then...
Today Marshall Field's is gone. Gobbled up like an ear of corn by a corporate pig known as Macy's. Now I realize corporations have their goals. I should say corporations have a goal, to make as much profits as is humanly possible. Don't let the employees or customers get in the way of profits. Business' come and go, I can except that fact. But Marshall Field's was a piece of Chicago's identity. Ironically, people would identify Marshall Field's with Chicago just as people would identify Macy's with New York.
The customers in this case wont just roll over though as Macy's management would like. Former Marshall Field's customers are refusing to just except this recent corporate intrusion. They are refusing to have New York shoved in their faces. They are spitting out the Martha Stewart designed Walnut Room tree. They are swatting away the commercials with Donald Trump in them. They are trying to tell Macy's WE ARE CHICAGO DAMMIT! Visit the blog of these Chicago Marshall Field's Fighters, http://fieldsfanschicago.org/.
I support them 100%. Chicago's identity is slipping away. We have to stand up to the corporate world telling us who we are before its too late. I'll watch the Macy' Thanksgiving Day Parade, but don't be looking for me in their store on Friday.